ACME - Brand Studio - Orlando, Florida Design Studio.

Rock music and the celebrity memorabilia associated with Hard Rock Cafes was the lever that connected customers to their youth and memories and kept them coming back. The hotels eventually became a sneaky new success that grew beyond the cafes and ultimately resurrected them from a loss of momentum. The work represented here is a collection of some of the efforts made to stay true to what made Hard Rock successful and, in some ways, even more famous than the celebrities.

Here's how we made some noise for Hard Rock:

• TV & Radio
• Video Production
• Photography
• Print
• Point of Sale
• Out of Home
• Collateral
• Promotions

Hard Rock is a name that needs no introduction. The cafes became one of the most recognized places to visit and eat on the planet. But the recognition didn't sustain the growth and the food was not the most important part of the experience or success they had undergone.