Much of the work was simplified to honor patients and communicate that Nemours "gets" children. Which was a key message to families or parents.
Establishing a position line that supported Nemours beliefs and directives was a very important step in establishing an effective marketing program and the launch of the new Nemours Children's Hospital, which rightfully received the CON. Something so powerful as a promise and the humble understanding that they will do whatever it takes to help children and families was honest and true. "Your child. Our promise." It felt good to land on something so right and to embrace that view right along with them.
Here's how we made some noise for Nemours: