ACME - Brand Studio - Orlando, Florida Design Studio.

When a brand is born it has many competitors. The challenging part of that is the competitors aren't just other brands that provide the same service or product. They are every brand out there vying for your attention.

So, it's pretty important to establish a unique face and voice. And it's equally important to keep that direction consistent across all disciplines and throughout the brand's existence. We call it planting the flag. And that's exactly what we did for Tampa Laundry Company.

We created the position "Think Clean Thoughts." It made everyone smile, a lot. And how can that be bad? It works on many levels and provides an interesting opportunity to make work seem a bit less stressful, in a funny kind of way.

From there we focused on design for all aspects of the brand'​s​ inception,​ including logo, corporate identity package, style guide, laundry bags, uniforms, interiors, colors, furniture and every relevant discipline of strategic communication within the budget parameters.

What has evolved is exciting. The design and tone of voice is magnetic and creating quite a buzz. And, ​m​ore importantly, creating customers. We like that even more than the position line.

Here's how we made some noise for Tampa Laundry Company:

• Brand Strategy
• Brand Identity
• Logo Design
• Digital
• Print
• Vehicle Wraps
• Signage
• Point of Sale