They came to us with an existing brand name, but they weren't satisfied with its level of communication.
So, we explored. A lot. The avenues we traveled were difficult, as we were challenged to land on a brand name that worked well in 40 different countries.
That is a huge undertaking, to say the least. Interesting names might take on completely different meanings from one country to the next. We worked hard to establish an agreed upon name that provided value to the brand and those involved in the journey. We landed on A3R Aerospace. But it’s still a work in progress.
The brand position was obviously important. It needed to align with their brand and team. We created this: INNOVATE. ENGINEER. REALIZE. That feels good to us and it did to them. We reached that platform, or position, in true collaboration mode.
The brand is weaving itself into a variety of applications and taking the steps necessary to achieve success. We now proudly show the designs and direction we developed. We hope you like what we have created so far. Onward and upward.