So when Grand Touring Vodka contacted us to help them romance their brand, we understood how difficult this project would be. But we love challenges and this was one we were definitely up for.
They were searching for something more own-able than what they had and eager to find traction with a more urban hip target. We focused on revising the logo, the bottle and anything that had been previously done so it would align more with a new target. That meant an all new voice and face from what they had in already in place.
We created a brand book that helped to communicate the position of the brand more effectively to distributors and ultimately the brand icon, Birdman. The efforts paid off for GTV and the product has become synonymous with Birdman and his team in videos and more.
Here's how we made some noise for GTV Vodka: