ACME - Brand Studio - Orlando, Florida Design Studio.

<
>
  • First Watch

  • A3R

  • Foundation Partners

  • Mangos

  • Mulch For You

  • Tampa Laundry Company

  • Florida Film Festival

  • Rider

  • ABC

  • Bright House

  • Eden Roc

  • Florida's Blood Centers

  • GTV Vodka

  • Hard Rock

  • Kennedy Space Center

  • Kissimmee

  • Nemours

  • Orlando Science Center

  • Stein Mart

  • The Peabody

  • Orlando Brewing Co.

  • Misc.

  • Florida Red

  • Spectrum

Bright House Networks is always facing more and more competition. The world of companies offering entertainment and communication choices is growing rapidly. BHN was in need of a way to show they were different.

The strategy to expose the competition's long list of disclaimers, especially phone companies, became known as "doubt creation." It just made sense, since BHN didn't include those restrictions or disclaimers. Interestingly, the competition had them all over the place. And guess what? They were always prefaced by an asterisk. We just pointed out how horrible an asterisk was, or could be, and how BHN didn't believe in them. That simple point was important to attract new customers and build loyalty. The campaign was not only unique, it was fun and endearing to show that kind of personality from such a big organization.

Here's how we made some noise for Bright House Networks: