The hotel is located next to the infamous Fountain Bleu Hotel. The sheer size and incredible renovation The Fountain Bleu had gone through in recent years, re-energized that stretch of Miami Beach and re-focused attention away from the trendy South Beach area.
Eden Roc was searching for ideas to compete with The Fountain Bleu and separate itself from the many years of being partnered with and recognized as a Marriott property. The work and ideas represented here are from that assignment.
Here's how we made some noise for Eden Roc: