Collecting it and providing it in times of emergencies and to support numerous health care needs is critical. Helping communicate that need is an honor.
We developed this campaign by creating a message highlighting the many reasons someone might not consider donating and juxtaposing it to an even more serious reason that it is needed. It was emotional, effective and made us all feel good to know the outcome would be touching and saving lives.
Here's how we made some noise for Florida's Blood Centers: