The material that is available is, well, out of this world. We were constantly involved with shots from launches, outer space and the moon. That in itself was crazy and unbelievably rewarding.
Creating and developing campaigns to attract visitors in the Central Florida region is difficult. But the Visitor Complex held its own and gained momentum consistently. We all got an education and a very good view of the power of the space program from well over 30,000 feet. It was one of the most inspiring and motivating brand experiences ever.
Here's how we made some noise for Kennedy Space Center: