The efforts here were to align as many factions as possible and stay true to what the unique selling points are for Kissimmee. The fact that they are the next door neighbor to Orlando and the mother of all attractions, Walt Disney World, location seemed smart and the best possible direction.
The work created was fresh and designed to support a newly re-created Kissimmee logo and position line-"The gateway to fun." More inspiring depictions of families enjoying the moments were chosen that were experienced in Kissimmee or the product of their stay there as well as a new graphic approach to highlight the re-created logo.
Here's how we made some noise for Kissimmee: