ACME - Brand Studio - Orlando, Florida Design Studio.

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  • First Watch

  • A3R

  • Foundation Partners

  • Mangos

  • Mulch For You

  • Tampa Laundry Company

  • Florida Film Festival

  • Rider

  • ABC

  • Bright House

  • Eden Roc

  • Florida's Blood Centers

  • GTV Vodka

  • Hard Rock

  • Kennedy Space Center

  • Kissimmee

  • Nemours

  • Orlando Science Center

  • Stein Mart

  • The Peabody

  • Orlando Brewing Co.

  • Misc.

  • Florida Red

  • Spectrum

The amount of people involved with destination brands like Kissimmee is mind-boggling. There are so many angles being played that it is difficult for any fresh idea or concept to survive. That and the fact there are so many representatives stating their views on what should be the focus of the marketing efforts, it's just not easy to land on an agreed position.

The efforts here were to align as many factions as possible and stay true to what the unique selling points are for Kissimmee. The fact that they are the next door neighbor to Orlando and the mother of all attractions, Walt Disney World, location seemed smart and the best possible direction. The work created was fresh and designed to support a newly re-created Kissimmee logo and position line-"The gateway to fun." More inspiring depictions of families enjoying the moments were chosen that were experienced in Kissimmee or the product of their stay there as well as a new graphic approach to highlight the re-created logo.

Here's how we made some noise for Kissimmee: