It was important to show ample information about the steps mangos take from farm to table. We mixed visuals of the natural and organic farming methods and followed the mango all the way through its journey to the table where it is readily enjoyed. And while a mango is perfectly sweet and delicious on its own, we included many visuals of meals, sauces, juices and more that are made even better by the addition of this vitamin C and fiber packed fruit. We then created an original music score to accompany two video versions that can be used for live shows, presentations, their website and multiple online applications. One was thirty seconds long and the other was close to two minutes in length.
The finished videos made us all smile, a lot. They have both been big hits. In fact, it’s next to impossible to stop humming or singing the song once you hear it. In the end, we can’t think of a better way to claim success.
Here’s how we made some noise for the Mango Board: