ACME - Brand Studio - Orlando, Florida Design Studio.

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  • First Watch

  • A3R

  • Foundation Partners

  • Mangos

  • Mulch For You

  • Tampa Laundry Company

  • Florida Film Festival

  • Rider

  • ABC

  • Bright House

  • Eden Roc

  • Florida's Blood Centers

  • GTV Vodka

  • Hard Rock

  • Kennedy Space Center

  • Kissimmee

  • Nemours

  • Orlando Science Center

  • Stein Mart

  • The Peabody

  • Orlando Brewing Co.

  • Misc.

  • Florida Red

  • Spectrum

There is a path ahead that only you can define. Will you go fast or slow, turn right or left, stop or go? No one can make those choices for you, unless you let them. Don't. Make the decision to lead. Never follow.

It's your journey.

Rider sandals are the product of Grendene, which is based in Brazil. They are the number one producer of sandals in South America and incredibly respected for their various styles and products for men, women and children. But our initial assignment was to focus on men and brand Rider Sandals in North America. We created many elements of support for their sales effort and along with creating the brand line "The Sole Of Brazil," we created "it's Your Journey" as the position for their last campaign. The graphic approach utilized photographs that were all taken on location in Brazil at various points of interest that would support this approach. We communicated the philosophy of a more surf style culture or attitude across numerous communication channels. It was inspiring to work in this environment, as we are all lovers of the ocean and surf culture. Ah, Brazil!


Here's how we made some noise for Rider: